4 Tips to Help You Become a Creative Copywriter!

Copy writing is now considered as one of the most in-demand jobs especially in 2019, since there has been a significant increase in Content Marketing and Digital Marketing now. Many businesses, brands and organizations are turning online to increase their lead generation and land customers. Copy writing is something that helps them achieve this in a much faster way.

Becoming a Copywriter is not something that requires you to have the relevant degree, or expertise. But in fact, you can EASILY become a Creative Copywriter by following a few tips and of course, if you have the flare for it. But first, let’s understand what Copy writing is

What exactly is Copy writing You Must Wonder?

It is NOT related to copyrights. It refers to creating promotional ‘copy’. Not the copy/paste copy, but the text or content that helps you in promotions and advertisement.

Copy is present EVERYWHERE, from the product description you read on your shampoo, or the Facebook post you just saw, or the Billboard you just passed by, or the Insta bio of an established brand.

Copy is everywhere, and Copywriters are also very much in demand making big bucks now!

Copy writing Does Not Require A Degree…

What does it take to be a copywriter? Not a degree I can say definitely! In some cases yes having a degree helps you out a lot, but it does not necessitate that you can become a creative copywriter.

Becoming a Copywriter is all about how creative you are, and how well you can think out of the box. Creativity is not measurable, it is infinite and it can arrive at ANY time, ANYWHERE and to ANYONE. All that matters is how YOU as a person utilise your creativity.

Become A Copywriter Easily By Following These Four Tips!

Many of the world’s top copywriters such as the ones providing Copy writing service by Content Majestic belong to different fields of education. They found their flare for creativity and writing, and found success in it.

So even if you are not a qualified journalist, or someone from a Marketing or Mass Communications background, you do not need to feel disheartened because you can channel your inner hidden Creative Copywriter simply by following these five tips!

     Read Across a Lot of Platforms

READ READ & READ!

Researching and reading is extremely important to fill your knowledge pool. How else will you boost your creativity? Having all sorts of information will allow your brain to give birth to new creative ideas, and create engaging content as well.

You need to check out existing works of copywriters and determine how they managed to create such compelling copy that captured the attention of their target audience.

    Learn From Print Copy

Print advertisement is still highly effective when it comes to marketing and promotions. Billboards, flyers, brochures, magazines are still read to date; and they are a brilliant source to learn from.

The internet is filled with information, but digital copywriting still has a LONG way to go to replace Print copy writing. Focus on the taglines, the small catchy phrases, the short descriptions, and the color combination used.

 Brainstorm and Think Critically!

Just reading and researching is not enough. You need to brainstorm and create questions to realize how the copywriters who created that content, eventually made it so engaging. In order to do this, you need to keep a set of questions to ask yourself.

Ask yourself the following questions:

·         What is so engaging about this?

·         Why did it capture my attention?

·         How do they know that this is the right ‘copy’?

·         Who is their target audience?

If you answer these questions every time you read some copy material, you will start understanding the mindset that led to the copywriters creating all that copy.

    Practice Writing & Get Feedback

Get down to writing, lots and lots of writing. Then view it from the perspective of a reader, and think critically. Your first drafts will not always be perfect; you will need to practice for a particular period of time.

Try recreating some campaigns, to get the idea and show it to your peers or even professional copywriters and get feedback. You can even start by taking some freelance work, or some unpaid work to practice and get professional opinion. You do not need to feel disheartened, and you can simply learn more from feedback.

Keep on working and practicing, someday you might find yourself at an agency like Content Majestic where you are able to make it big as an acclaimed copywriter!